Designers typically collaborate with different departments to provide visual material for Products, Marketing, and Business Development. The Design OKR examples listed below assist designers in staying in sync with other teams and prioritizing activities based on the measurable results to be achieved.
O Develop into a successful design-driven organization
KR Ensure that the representatives from all ten teams attend the new guidelines presentation meeting.
KR Make sure that our software's design guidelines are updated to meet new standards.
KR All ten teams have only our designs for public and shareable materials.
KR Ensure that the employee survey confirms that 90 percent of employees believe that we are staying true to our design more than ever.
O Launch our newly redesigned website
KR Interview 15 people from the sales and marketing departments as part of a stakeholder analysis.
KR Create a new version of our website's structure, navigation, and all of its pages.
KR Conduct a user-test page prototypes on 15 people.
KR Design and launch website by July 1st with adequate marketing.
KR Increase the visitor-to-sign-up percentage ratio from 25% to 50%.
O Design deliverables that drive revenue and marketing
KR Enhance asset performance by 20%.
KR Maintain a two-week SLA for graphic asset delivery from concept to approval.
KR Establish and maintain an asset library to facilitate sales and marketing efforts and to eliminate the need to recreate previous work.
KR The library assets should be enhanced four times as many as with new ideas.
O Design and Deliver a product just as expected by the client
KR Meet with the client to discuss the design brief, concept, performance, and production requirements.
KR Create a draft and obtain customer approval for Q2 FY 2022-23.
KR Design a beta version of the product by the third quarter of the fiscal year 2022-23.
O Reduce UX problems in production substantially
KR Run 20 design tests monthly.
KR Ensure that the UX issues do not account for more than 15% of new bug reports.
KR Gain 100 early-access program users.
O Revamp website to increase participation
KR Migrate to a new content management system.
KR Increase the number of product videos on your website to ten.
KR Perform A/B testing of the landing page design layout.
O Place our design team on a pedestal
KR Expose ourselves to external design competitions until we have at least two successes.
KR Get to 3000 downloads using free design and UI/UX assets.
KR Organize monthly creative director meet ups with an average attendance of 40 people per meeting.
O Investigate, analyze, and comprehend what our users and non-users truly believe
KR Run 25 web-based user tests on old and new users.
KR Obtain an 8.5 Net Promoter Score (NPS)* from your customers.
O Create a new landing page to drive action
KR Test the current landing page on at least 150 outside users.
KR Conduct a test and feedback analysis and reach an agreement on 15 major design flaws to address.